Article by Lucky Sweet
Twitter marketing seems to be growing by leaps and bounds. It is a well known fact that Twitter can give you more exposure than almost any other social network or advertising platform, so don’t leave this area untapped. Below you will find some tips that will greatly benefit you in your Twitter campaigns.
There are many people using Twitter at all hours of the day. If you hope to succeed marketing with Twitter, you need to utilize all its capabilities and you need to consider everything you do. Monitoring the Twitter stream to see if people are talking about your product/service is the first step towards directly getting in touch with your prospects. Twitter has a search function that will let you know if anyone’s talking about your products. By searching for discussions, you’ll be able to see firsthand how people react to the product, and you’ll get honest reviews which you can then use for your own promotional efforts. The further you dig, the more you’ll understand your market.
Just with almost anything in life, with Twitter, the more you give the more you can take. Giving doesn’t necessarily have to be all about promoting yourself, if you find something of interest that was creating by someone else then Tweet it. For instance, if you see a good article that you think will be helpful to your followers, then go ahead and re-tweet it. Many business relationships have begun simply by promoting other people’s work. This could create a good joint venture opportunity too. Share others’ content and they will do the same for you, which will bring you even more exposure. Two smart marketers working together will always beat one.
One of the useful Twitter marketing tips is to keep an eye on your follower ratio. As with most things, it’s about quality, not the quantity. You can brag all day long about having lots of followers, but if those followers don’t even use their Twitter accounts, what good are they? You should always be looking at who you follow and which people are following you. The whole point of Twitter is to form bonds with people to grow your business. The stronger you can make the relationships, the better Twitter will do for your business. Not only that, but it’s easy to target followers and to follow the correct people using Twitter. You just have to be interactive and have a keen sense of understanding when it comes to knowing what’s happening. You should always be focused on what’s going on right now.
Once you learn the ropes, Twitter marketing is not very complicated. You can use this platform to the maximum; you just have to know how. For some people, Twitter marketing sounds confusing because it’s different from what they are used to. If you give it a try, however, you’ll soon see that you can learn what you need to know quite quickly. Once you get off the ground, you’ll see how good Twitter is for finding targeted traffic. The above should give you a good foundation on what to do and what not to do when it comes to Twitter marketing. Twitter marketing is just like any other marketing, where success lies in making the right moves, at the right time.
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Lucky website’s: Antiques Books, Antique Tin, Aquamarine Stone, And Armani Baby
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Search Engine Optimization is an interesting and complex method of increasing your Website’s page ranking, visibility and traffic. While most companies are becoming aware of the importance of an effective SEO campaign, they have no idea what to look for in an SEO company. A lot of SEO companies are employing the same techniques, but a reputable and qualified company will never cut corners. “Black Hat” SEO techniques are often used to cut corners and can quickly get you banned from search engines. So how do you know when an SEO company is using “Black Hat” methods versus the more ethical “White Hat” techniques?
Keywords – Keywords are extremely important to any SEO campaign and should be effectively researched and used to optimize your site. Black Hat companies will use your keywords in irrelevant articles, looking for the accidental or unintended clicks. This kind of technique is useless to you, because you are not only looking for traffic, but for pre-qualified leads that are genuinely linking to your product or service.
Content – Black Hat companies will not keep your blog filled with relevant and up-to-date content. Why? White Hat companies know that Copywriters are one of the most important pieces in their SEO mix and will pay them accordingly. Black Hat companies will cut corners, creating spammy and even childish posts, which can slash your company’s credibility and even get you banned from search engines.
Keyword Stuffing – Now that you understand the importance of keywords, it’s easy to see why a company would want to take advantage of its power.
Black Hat companies do what is known as “keyword stacking” or “keyword stuffing” where they repeat keywords often in a simple sentence. They may include lines of content saying “Boston Dry Cleaners are the best Dry Cleaners in Boston, everyone that lives in Boston loves using this Dry Cleaner”
Bait and Switch – Otherwise known as “cloaking,” some SEO companies will trick visitors into visiting their site by using keywords that link to unrelated, broken or even harmful sites. They may use a popular keyword like a celebrity’s name who has been in the news, and link it to your site.
Price – One final giveaway of a Black Hat SEO company is a ridiculously low quote for an enormous amount of work. A good Austin SEO campaign can take from six months to a year to get your page rank up. Black Hat SEO companies will make promises they can’t keep, like being ranked #1 in a few weeks or quoting a quick $ 50 for your entire campaign.
Matt Foster is the CEO of ArteWorks SEO, a full service search engine optimization company based in Austin, TX, who has been active in the SEO industry since 1995. Mr. Foster can be found on Twitter @ArteWorks_SEO. ArteWorks SEO can be found at www.arteworks.biz
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Search Engine Optimization (SEO) techniques are broadly classified into two categories: First, those techniques that search engines encourage as division of good design, and secondly the procedures that search engines do not endorse and attempt to curtail. Commonly the first is referred to as White Hat SEO and second one is referred to as Black Hat SEO. White hat is also called ethical SEO and tend to give results that last a long time, while black hats expect that their sites will finally be blackballed once the search engines detect what they are doing.
SEO approaches, techniques or procedures are regarded white hat if these follow the search engines’ guiding principles and involve no underhand trickery. Since the search engine rules are not written as guidelines, this is a significant differentiation. White hat SEO is not just about complying with rules and guidelines, but it is about ascertaining that the search engine indexes the same content which the user will see.
White hat SEO can be in general summarized as producing the content for the users and not for search engines and then making accessible that user friendly content to the spiders without difficulty, rather than to manipulate the algorithm. White hat SEO is in lots of ways similar to web development that aims to promote the site ethically. It is simply efficient and good marketing, attempting to fork out quality content to the users that calls for the quality content.
Black hat SEO attempts to improve website rankings in such a way that are rejected by the search engines such as involving trickery. Example of one black hat technique is use of hidden text, such as text with the same colour as background or placed off screen. Search engines punish the websites that use black hat methods, like by cutting down their rankings or totally doing away with their listings from their databases.
We should always avoid Black Hat SEO, since it can get the website banned from the search engines, if not banned than bringing down of the ranking. Also, Google has been known to get rid of sites known for using black hat SEO.
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Websense Security Labs™ ThreatSeeker™ Network has discovered that searches on terms related to the recent earthquake in Haiti return results leading to a rogue antivirus program. The earthquake, which happened on Tuesday near Port-au-Prince, had a magnitude of 7.0 and is said to be the most powerful earthquake to hit Haiti. securitylabs.websense.com
Search engine optimization technology is changing and developing day to day. Either static or dynamic website comes for search engine optimization and it is to be difficult to optimize dynamic website as compare static website. It is necessary for search engine optimizer to know about the black hat and white hat techniques before optimization of website.
Black Hat- This is a search engine optimization techniques used for getting high ranking on search engine like Google, yahoo and other search engine in an unethical manner. Using of invisible text, keywords stuffing and doorway pages on website is a black hat techniques which is used in search engine optimization with in short tine duration and if google track the trick google can panelize or banned your website.
Invisible text- Using invisible text on website counted on black hat SEO techniques. A text which is hidden and which is on website and not be easily readable, in a hidden text the font color and background color of page are same. Never use hidden links on websites.
Keywords Stuffing- Keywords is most important for website, do not do keywords stuffing on Meta tags, and always put relevant and targeted keywords on Meta tags. Keywords stuffing consider in Black hat techniques.
White Hat Techniques- This is the main SEO technique which is used in search engine optimization, search engine fully support this techniques and conforms to the search engines’ guidelines or completely follows search engine rules and policies. Directory submission, article submissions, RSS submission, and blog submission counted in white hat SEO techniques.
Social media optimization is a latest SEO technique and counted in white hat SEO techniques. Social media optimization helps in getting traffic on website, the links from social book marking and social media website counted in link juice. It helps in fast indexing website on search engine. There are lots of SEO companies available in IT market providing white hat SEO services, SMO services.
Most of us that very own our very own World wide web based companies realize the value of societal media internet marketing and advertising methods. These techniques are a extremely effective and strong way to brand you and your enterprise on the web.
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Often referred to as White hat SEO or Ethical SEO this is a system of Search Engine Optimisation that is designed for humans.
Basically, White Hat SEO is interesting and relevant content that will be enjoyed by those of us who can live and breathe. It is article writing that has some value to its subject and is a worthwhile read.
Of course, although it will be an interesting article it does have to have some other attributes to make it valuable as an SEO tool. It is important to include good quality keywords or phrases that are relevant to the article. It is important that these keywords are an ‘easy read’ in the article and not just sprinkled all over the place without making sense. Another factor is backlinks or hyperlinks. These are keywords that will lead back to your website landing page. Reciprocal links will lead back to your own website but you’ll have to link to theirs. Link popularity is a measure or algorithm of the search engines which determines where your website is listed in its Search Engine Results Page (SERP).
So, that is what it is supposed to do but what makes it different from other forms of SEO?
At the other end of the spectrum is Black Hat SEO. Black hat involves trying to trick the search engines into giving you a higher rank, using questionable tactics in order to increase your page rank.
In the extreme, you could throw together a load of keywords and backlinks and they need not even make sense. This could be very effective short term but the crawlers used by the search engines are cleverer than that! These little spiders catch on very quickly to text like this and disregard it as spam and render the text ineffective. Black Hat SEO is very risky and short term and not ethical.
In between White Hat SEO and Black Hat SEO is Gray Hat SEO which, as you can probably guess is a bit of both. Essentially it is less risky than Black Hat SEO but not as ethical as White Hat SEO.
Of course, the search engines, such as Google, Yahoo and Bing prefer White Hat SEO as it brings credibility to its site. The search engines are only useful if we, the user, can find what we are looking for without having to sift through a load of spammy text. I bet there are loads of you out there who have changed your e mail account because of the unacceptable level of spam you receive. Just like e mail accounts have filters, the search engines filter out unwanted spam so Black Hat SEO gets found out very quickly.
If your website needs to be promoted and you want it to be credible and long standing then White hat SEO is the only way to go.
“Tom Jacobsen writes article for UK-Based SEO firm – ZenoSEO – White hat SEO. offer help and solutions for anyone with a website – on how they can get to the top of Google. Contact them today for a quote! ”
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White hat and Black hat SEO
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