3 Ways To Kick-Start Your Content Strategy For 2013
Web content management vendors now mix and match offerings and can customize features based on usage models and actual need. Just be sure to … Besides managing your contacts database, design is where most of your heavy lifting will be. The nice …
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Graphic Design Company, Project6 Design, Launches New Brand And …
The new site was build using the Drupal content management system (CMS), a core strength of Project6 Design's web development team. Drupal is a free, community-based CMS web development platform used by organizations small and large, including …
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Facebook Marketing Strategy and Secrets are Exposed So Use Facebook Marketing Strategy With Some Innovation: fbbiz.biz is offering an exact strategy on how to use facebook for marketing and business to Increase Sales, Leads and Traffic. Production and distribution depends largely on the marketing strategy opted by an organization. The marketing strategy mainly involves the advertising and promotion of your product. It helps in setting up a brand image and makes relationship with the target market. Designing innovative and attractive advertisements, creative images and brand recognitions are the goals of advertising strategy that ultimately results in increased sales. Identifying the market and promoting a product or service to that market is the key to achieve that goal. No business can afford to lose customers and this happens only when you ignore the customers and don’t educate them about your products. With the advancement in technology and the growth of internet, it has become essential for every company to use online advertising methods for promotion of their products. Online advertising is a method of marketing that uses internet to deliver the message about your product to the public. Whole world is connected to each other with internet and it is the easiest way of spreading your product information to the entire world. When you are over internet; you get global before even you know about it. Marketing products or services over internet has grown very rapidly. It …
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Using the best Twitter marketing strategy can be very effective for businesses that want to gain traffic through social media marketing. Social Media marketing has been proven to bring loads of traffic when used in the propper ways. Sites like Youtube, MySpace, Facebook and now Twitter bring massive amounts of traffic. Twitter, as most of us know, is becoming a huge social media site that can be used as a internet marketing tool and can be used to drive traffic to your website.
It is very important for internet marketers to stay up to date on the latest methods and strategies that are effective in promoting their products or websites, and Twitter is one of the newest methods. It is important to first learn the basics of the Twitter community before embarking on a marketing campaign with Twitter and other social networking sites. Without preparation a reckless marketer will be easily spotted by the community. The first step in planning a Twitter marketing strategy is to learn all that you can by first experiencing Twitter and setting up an account and beginning to participate in the community. Without getting the basics down, many will not see the huge potential that Twitter offers and often will fail at marketing on Twitter.
Once the basics are understood than a more detailed plan on how you can set up specific Twitter marketing strategies can be completed. One strategy that can be tried by a Twitter marketing beginner is to join groups that
are related to the niche or niches that you wish to promote. This will bring followers that are more targeted to what you have to offer. The thing to remember when planning your Twitter marketing strategy is to first build a relationship with your followers.
This will build trust and make them more receptive to your offers.
You can learn more about using Social Media and Twitter to drive traffic here Twitter Marketing
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Why do businesses still believe that Facebook is not for them? Facebook is an exciting medium. There are amazing success stories and equally amazing monumental failures. Facebook has officially hit 1 trillion page views, according to figures released for web traffic in June, Time magazine’s TechLand column reports.
Automotive Facebook marketing is more than simply designing a page and writing about your offers every day. It requires sharing content designed to attract and keep your fans (Likes) coming back day in and day out. Most car dealer fan pages have a few hundred fans. There is nothing more unimpressive as a consumer than going to a Facebook fan page to find ZERO presence. But what about the few automotive Facebook fan pages out there that do have thousands — even tens of thousands of fans? Even they are missing the boat.
Let’s see what’s stats says..
• Facebook tops Google for weekly traffic in the US
• Years to reach 50 million users..
Radio – 38 years, TV – 13 yeras, Internet – 4 years, ipod – 3 years..
FACEBOOK added over 200 million users in less than a YEAR…
• Right now Facebook has over 150 Million active US accounts..75 Million of those people sign in every day..That means about 1/4 the entire US population, has signed into FACEBOOK..All of these people spend 210 Billion minutes on Facebook..That’s roughly 400,000 YEARS!!!
• There are over 900 Million objects that people can interact with..
• The average Facebook user has 130 friends..the average facebook user is connected to 80 pages..The average Facebook user creates 90 pieces of content each month..collectively that more than 30 Billion..
• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
• Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
• There are more than 60 Million people in the US accessing facebook using mobile devices..
You must be thinking these are only the stats, But what does it means to you as a Dealer?Right?
Facebook provides a great opportunity for a car dealer website to expand its targeted audience by simply increasing your fan page. Facebook offers a unique opportunity to engage people on a personal level. It is something more than that a Socila medium. Facebook is a direct channel for communication between your dealership and your potential customers.
Here are 11 reasons Auto Dealers need Facebook Marketing Strategy
1. To increase traffic to dealer website.
2. To create a conversion path using the Facebook platform to increase leads
3. To create a direct path for consumer engagement.
4. To generate revenue and gain incremental business.
5. To drive “Like’s” (Fans) to the dealer’s fan page and increase brand awareness in the local market.
6. Marketing on Facebook is about your “Circle of Influence”. The average Facebook user has 130 friends. Every time they “Like” something all their friends see it. And the best part is that when they market for you, they bring more credibility to the table than the most brand loyal company on the planet.
7. Dealer’s must have Fan Pages! The purpose of your Facebook fans is to become your own free marketing agency. Every single one of them comes with an average of 130 leads–130 referrals–130 opportunities to earn a customer.
8. Fan pages are even visible to those who are not registered.
9. Fan pages are indexed by Google and are seasrchable.
10. Facebook has a chat and messange facility through which you can interact to your targeted customers.
11. Facebook fans can bulk invite their friends and tell them about your Dealership.
All of those goals were met as a result of the initiative! Here is a Case study of Marlboro Nissan that has proven it..
Marlboro Nissan Fan Page has over 14,000 “Like’s” (Fans) and still growing at nearly 100 likes per day! The overwhelming majority of sales resulting from the Facebook marketing initiative were not aware of the Marlboro Nissan brand prior to “Like”ing Marlboro Nissan’s fan page. Facebook was the #1 source of traffic to the Service section of Marlboro Nissan’s website and #3 source of traffic over all for 2010. The FBML used to drive traffic and phone calls to Marlboro Nissan resulted in a 5% increase in e-mail leads and a 33% increase in phone calls to dealer. “Likes” (Fans) of the page routinely contribute content and engage in Marlboro Nissan’s daily posts. By surveying post sale logs and service appointment logs and utilizing Google Analytics and the Dealer CRM holding the initiative accountable became a reality.
Whether or not you choose to create an official presence for your company is irrelevant. Your consumers are going to talk about you. You must have a presence and develop a Facebook marketing strategy in order to be part of that conversation.
If you give more value to your fans or customers, in return the more they give back to you in the form of positive reviews and referrals. This is a time to take a step back from that old traditional marketing methods, and start to build your online presence on Facebook with regular customer interaction and creative deals, so your fans or customers are more likely to stay with your dealership.
Wikimotive is dedicated to providing the latest automotive SEO, Social Media Marketing, Facebook Marketing, Search Engine optimization techniques and online marketing best practices and services.
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www.MlmGlobalSecrets.com I will show you how I do my facebook marketing strategy without spamming my friends, you should be adding value and helping them. Do not promote your company replicated website and do not plaster your business in everybodies face, they are not interested. Have fun & keep smiling Paul Evans Internet Marketer & Genuine Mentor www.WorkWithPaulEvans.com
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www.volusion.com – Welcome to another episode of Ecommerce Roundtable by Volusion. Today, Matt, Molly and Landon discuss the importance of setting realistic expectations & goals for your SEO campaigns and how to measure success using web analytics tools, such as Google Analytics. If you have more questions, visit Volusion’s blog at onlinebusiness.volusion.com
Search Engine Internet Marketing Strategy – The Value of Search Engine Marketing As an Internet Marketing Strategy
If your website does not appear within Google’s first 10 search results, it might as well be invisible. Utilizing the power of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) which both fall under the umbrella term of Internet Marketing to effectively promote your website and direct relevant traffic to your site is what is needed in order to be able to compete in a competitive online world.
Investing in a sound SEM or SEO campaign is an essential means by which to separate your website above from the crowd’s. The days of using the ‘build it, and they shall come’ approach to website management has long gone, and even securing a perfectly user-friendly website will not be enough to attract the visitors. Getting noticed on the internet will require that you employ solid marketing strategies and endless promotion. Understanding the concept of might aid you more in your quest for the ever elusive high page ranking. Internet marketing aspires to promote websites by increasing their visibility in search engine result pages, or SERPs, through the use of various marketing strategies such as SEO, paid placement ads, contextual advertising and paid inclusion. Search Engine Internet Marketing Strategy
SEO is the practice of increasing the volume and quality of traffic to the proposed website or page such as a blog from search engines by the use of natural and unpaid search results as opposed to other forms of internet promotion that might include paid advertising. The theory aspired to is that the higher a site appears in the search engine’s results, the more traffic the site is set to receive. SEO may possibly target various types of search formats, such as image search, local search, video search and industry particular vertical search engines. All this accumulates to giving a website web presence. As an internet marketing strategy, SEO reflects on how search engines operate and what people search for. In effect when you optimize a website for SEO, it first and foremost involves editing its content and HTML and related coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Search Engine Internet Marketing Strategy
Paid placement as an effective SEM tool is an internet advertising tool utilized on websites where advertisers only pay the hosting website when their ad is clicked on, Advertisers may in general bid on keyword phrases relevant to their target market, whereas content sites normally offer a fixed price per click instead of making use of the bidding system. Contextual advertising may offer a valuable tool in any SEM strategy. A contextual advertising method scans the text of a website for keywords and returns advertisements based on what the user is viewing. The advertisements may be displayed on the web page, or as pop-up ads. The value of Search Engine Marketing utilizing Paid inclusion is that a website can get the benefit of immediate traffic to a site. SEO is very effective for driving traffic to a site through the natural or organic results of the search engines, however, SEO campaigns can take a long time to show results whereas SEM campaigns can show an immediate benefit and is easy to justify with regards to benefits since the ROI can be tracked directly.
There are many strategies to follow to establish one’s web presence in an increasingly online competitive market. Search Engine Internet Marketing Strategy